Organic Skincare Rebrand

This established skincare line needed a refresh to compete in the growing clean beauty market. We created a sophisticated, minimalist brand identity that emphasizes purity and transparency, drawing inspiration from our executive workspace project. The design features soft botanical illustrations, a calming earth-tone palette, and clean typography that communicates luxury without pretension. Packaging redesign prioritizes sustainability with recyclable materials and refillable options. The updated brand guidelines include photography direction, social media templates, and retail display standards that maintain consistency across all customer touchpoints—similar to the cohesive approach we took with our tech startup headquarters branding.

Rebranding an established product line requires balancing respect for existing customer loyalty with the need to attract new audiences. We worked closely with the skincare company's team to evolve—not erase—their heritage while positioning them competitively in the clean beauty space. Ready to refresh your brand? Contact us to discuss your vision.