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Artisan Coffee Brand Identity

Artisan coffee brand identity with packaging and logo design

We crafted a complete brand identity for this specialty coffee roaster that honors their commitment to sustainability and craft. The visual system features earthy tones, hand-drawn illustrations, and custom typography that evokes warmth and authenticity. For related retail branding, explore our Fashion Boutique Rebrand. The packaging design showcases each coffee's origin story through unique color coding and illustrated maps. From business cards to bags, every touchpoint reinforces the brand's artisanal approach and environmental values, helping them stand out in the competitive specialty coffee market. See also our Urban Coffee House interior design project.

Creating a cohesive brand identity requires understanding how visual elements translate across different retail environments and customer touchpoints. The success of this coffee brand demonstrates how thoughtful design can communicate values and build lasting customer connections—principles we also applied in our fashion boutique rebrand where we helped a clothing retailer refresh their visual identity while honoring their established customer base.